Wednesday, 17 October 2012

World’s first DNA skin test for personalised anti-ageing at Organic Pharmacy

Image: The Organic Pharmacy



There are so many active ingredients in skincare products, so how do you know which will be most beneficial for your skin’s own needs? geneOnyx, a provider of genetics analytics for cosmetics, may have the answer, with the launch of a world-first on-the-spot DNA skincare test.

Launching as an in-store treatment at The Organic Pharmacy, Kings Road, London, the geneOnyx DNA skincare test is designed to help consumers identify the most beneficial anti-ageing products for their skin, by identifying variations in the gene that relates to collagen breakdown – the process that causes skin to age.

Unlike most DNA testing, it requires no lab, no skilled technicians and no time: a swab of saliva is simply taken, which is then injected into a DNA microchip for analysis. This microchip is plugged into a USB device to provide test results within 30 minutes. The geneOnyx database will then provide a list of active ingredient recommendations that are directly related to each person’s skincare requirements.

This service doesn’t come cheap at £295 for a one hour consultation, but if it really works then it could save women a fortune in expensive skincare products that don’t live up to their claims. And given that the technology is also being used to improve genetic research, testing and treatment for diseases such as cancer and Alzheimer’s, the geneOnyx DNA test has some pretty hefty credentials behind it, too.

Would you invest in a service like this?



2 comments:

  1. I would think about using this service but are you then limited to using organic pharmacy products or can they recommend other brands as well?

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  2. I expect they would only recommend the products that they sell in their store, however presumably there is nothing to stop you taking the list of ingredients and researching other products that include them. Worth checking first!

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